As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com.

Job Summary:

Vail Resorts is the world’s leading mountain resort operator, with 40 resorts in 15 states and three countries. The Communications Team is responsible for protecting and promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them – the Epic Pass. Our resort-based communications teams manage strategic communications, PR and social media, and are divided into three regions: West, Rocky Mountains and East.

Based in one of our Northeastern operating states (New York, Vermont or New Hampshire), the Senior Manager of Communications role is responsible for the Northeastern region, including the eight resorts: Stowe, Mount Snow, Okemo, Hunter, Attitash, Wildcat, Crotched and Sunapee. This communications professional will be equally at driving strategic storytelling using a range of mediums for the region, navigating crises and managing multiple stakeholders effectively and professionally. Overseeing a team of seven communications and content/social media professionals, the Senior Manager will be responsible for all external communications efforts for the resorts, including media relations, media hosting, issues management, strategic messaging with resort and community relations stakeholders, social media, content capture, and storytelling.

The Senior Manager will need to excel in working with geographically disperse teammates and be able to travel to their resorts on occasion. This position reports to the Director of Communications for the Eastern Region and works closely with teammates across the region and the company.

Job Specifications:

• Shift & Schedule Availability: Full Time / Year Round
• Outlet: Northeast Region (New York, Vermont, New Hampshire)
• Other Specifics: Hybrid Remote / Regular travel to regional resorts required

Job Responsibilities:

• Manage external communications for the resorts, including crisis and issues management, mitigating and minimizing risk for the company and the region.
• Develop a strategic and proactive communications and media relations plan to promote the resorts with guests and secure high-funnel and targeted media coverage.

• Respond to all media inquiries and act as a spokesperson for the resorts.
• Assess, manage and execute the hosting of media and social media influencers at the resorts, including creating itineraries, ideating story angles and pitches, hosting on the ground, and creating media moments to secure earned coverage.
• Develop media tools including press releases, fact sheets, talking points, scripts, coverage tracking and other.
• Build and maintain critical relationships with and serve as the key communications resource for the resort’s GM/COO resort leaders and develop strategic messaging that supports their goals internally and externally.
• Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.
• Be out front in managing issues and meeting needs of various stakeholders.
• Oversee all resort social media channels, leading a team to build out a content production calendar, capture and share authentic and engaging content with guests, and lead effective community management of social channels.
• Manage external contractor relationships, contracts, and work product.
• Manage resort communications budgets.

• Build relationships with internal and external stakeholders across the region.

• Lead Northeast Comms Teams in creating a positive, proactive working environment across geographic locations.
• Work closely with both the Eastern Region and the full Vail Resorts Communications teams to ensure brilliant execution of the corporate and regional strategies.

Job Qualifications:

• Ability to travel 15 percent of the time to resorts primarily during the ski and ride season
• Bachelor’s degree required, preferably in Journalism, Communications, PR or Marketing

• 7+ years of experience in an external communications or PR role
• Strong leader and manager with a drive to develop talent
• Excellent writer able to draft nuanced communications on a variety of topics
• Builds on strategic and innovative thoughts/ideas
• Can seamlessly execute on multiple overlapping projects at once
• Self-starter who can adapt to change and effectively navigate through ambiguity; decides and acts without having the picture totally defined; appropriately changes strategy in response to new information
• Drives for results – makes things happen and conveys a sense of urgency

• Experience with all forms of external communications channels, especially news media and social media
• Strong interpersonal and relationship-building skills, including ability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships internally and externally
• Team player – strives for collective success

The budgeted range starts at $89,100 - $121,305 + annual bonus. Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including...

• Medical, Dental, Vision insurance, and a 401(k) retirement plan
• Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
• Paid Parental Leave for eligible mothers and fathers
• Healthcare & Dependent Care Flexible Spending Accounts
• Life, AD&D, and disability insurance

Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.

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  Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 491689