Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The Global Social Media Associate role is equal parts calendar programming, community management, and content development, and sits within the Global Media Team, reporting into the Global Paid/Owned Media Sr. Marketing Manager. This person will own the brand’s day-to-day engagements on social, while partnering with Brand, Performance and Lifestyle teams to support key brand initiatives, product launches, and athlete activations through social communication that is in line with NB’s distinctive brand guidelines. Strong writing skills are a must, as well as a deep understanding of how to tell stories across various social channels and content formats.

MAJOR ACCOUNTABILITIES:

1. Lead NB’s social content strategy

• Own NB’s day-to-day content planning, calendaring, and publishing across key social platforms
• Partner with Brand, Performance, and Lifestyle teams to support key brand initiatives, product launches, and athlete activations via social messaging
• Continue to evolve NB’s social channel strategy to ensure the brand maintains an authentic and culturally relevant social presence into the future

2. Drive follower growth & amplification of social messaging via paid boosting strategy

3. Lead NB’s community management and outreach strategy

• Drive NB’s distinctive brand voice across key global social channels via consumer conversation
• Identify and pursue engagement opportunities for the brand based on real-time trends in sport & culture
• Collaborate with customer care to handle incoming support inquiries

4. Partner with NB analytics team to measure and analyze the success of content & engagement efforts

REQUIREMENTS FOR SUCCESS:

• 3+ years of social media marketing experience (content calendaring and community management experience are a must)
• Exceptional writing skills – proven ability to deliver on a brand’s voice on social
• Basic design skills (Photoshop, InDesign, or Illustrator) with an eye for digital design aesthetics that resonate on social media
• Deep understanding of major social platforms (Instagram, Facebook, Twitter, TikTok, YouTube)
• Experience with social management & listening platforms (i.e. Sprinklr, Netbase, etc.)
• Passion for New Balance, sports, fashion, pop culture, social media, PR, and online/tech trends
• Footwear, apparel, or athletic experience a plus

Regular Associate Benefits:

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Learn more about our Benefits

Temporary associate benefits will be communicated separately.

Flexible Work Schedule:

New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.

Equal Opportunity Employer:

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.